Insights

<blockquote>Partner Overview </blockquote>随着邮轮旅游旺季的临近，迈恩希夫（Mein Schiff）的营销团队设定了两个关键目标——提升高端品牌在豪华旅游领域的定位，以及推动新客户预订。他们认识到联盟营销渠道是一种具有成本效益的获客模式，因此将战略合作伙伴关系置于增长计划的核心。通过精准的内容合作，迈恩希夫成功推动高价值客户咨询量增长了30%。 这一策略不仅关乎销售，更关乎塑造奢华旅游品牌形象。通过与值得信赖的旅游出版商和生活方式内容创作者建立长期合作关系，迈恩希夫邮轮扩大了市场影响力，提高了品牌知名度，并增强了客户信任。结果是实现了双赢——有效控制成本，同时客户获取量稳步增长。<blockquote>Partner Overview </blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/1ff17d4f73600159f08664b3b065949d.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview </blockquote><blockquote>Solution</blockquote><ul><li>精准定位旅游与生活方式内容平台</li></ul>目标受众分析：Linkbest进行了深入的数据分析，以确定德国和欧洲市场中在与奢侈品牌合作方面拥有成熟专业经验的高端旅游和生活方式网站。这些网站的受众画像与Mein Schiff的目标群体高度契合——即寻求高端邮轮体验的富裕旅行者。定制化合作计划：Linkbest根据每个站点的特点，设计了包括目的地特色、邮轮点评、独家旅行日记和限时预订优惠等在内的定制化合作模式，以最大限度地提高参与度。 长期合作：通过建立持续的合作关系并不断分享旅游内容，Linkbest确保Mein Schiff在豪华度假规划中始终占据消费者的首要考虑位置。<ul><li>通过故事讲述和垂直网红达人分享邮轮体验</li></ul>- 品牌故事讲述：Linkbest邀请了垂直旅游博主和奢华生活方式创作者亲身体验迈恩希夫邮轮之旅。他们的真实故事突出了该品牌独特的服务、目的地和优质的船上体验。- 经验分享：这些创作者发布了详细的评论和沉浸式的旅行日志，展示了从出发到目的地亮点的整个旅程。他们的叙事引发了强烈的情感共鸣，增强了信任和品牌吸引力。 <blockquote>Solution</blockquote><blockquote>Results</blockquote>通过优质内容合作和精准定位，迈恩希夫邮轮取得了显著成效——每月预订量增长了65%。这一策略不仅提升了品牌知名度，还巩固了迈恩希夫在竞争激烈的豪华邮轮市场中的地位。 通过利用旅行故事讲述和网红达人合作，迈恩希夫邮轮吸引了高质量的客户，他们不仅表现出浓厚的兴趣，还积极在社交媒体上分享自己的体验，推动自然曝光并扩大品牌讨论。这些合作显著加深了市场渗透，巩固了迈恩希夫邮轮作为高端邮轮顶级选择的声誉。<blockquote>Results</blockquote>

<blockquote>Partner Overview</blockquote>"As the cruise travel season approached, the marketing team at Mein Schiff set two key objectives – enhancing premium brand positioning in the luxury travel segment and driving new customer bookings. Recognizing the affiliate channel as a cost-effective acquisition model, they placed strategic partnerships at the heart of their growth plan. Through precise content collaborations, Mein Schiff successfully drove a 30% increase in high-value customer inquiries. This strategy was not just about sales, but about shaping a luxury travel brand identity. By building long-term relationships with trusted travel publishers and lifestyle content creators, Mein Schiff expanded its market influence, enhanced awareness, and strengthened customer trust. The result was a win-win situation – efficient cost control and steady customer acquisition growth."<blockquote>Partner Overview</blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/1ff17d4f73600159f08664b3b065949d.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview</blockquote><blockquote>Solution</blockquote><ul><li>Precise Targeting of Travel & Lifestyle Content Platforms</li></ul>-Target Analysis: Linkbest conducted in-depth data analysis to identify premium travel and lifestyle sites in the German and European markets with proven expertise in luxury brand collaboration. Their audience profiles highly matched Mein Schiff’s target group – affluent travelers seeking premium cruise experiences.-Tailored Collaboration Plans: Based on each site’s characteristics, Linkbest designed bespoke cooperation models including destination features, cruise reviews, exclusive travel diaries, and limited-time booking offers to maximize engagement. Long-Term Partnerships: By establishing ongoing collaborations and continuously sharing travel content, Linkbest ensured Mein Schiff remained top-of-mind for luxury vacation planning.<ul><li>Sharing Cruise Experiences through Storytelling and Vertical Influencers</li></ul> - Brand Storytelling: Linkbest invited vertical travel bloggers and luxury lifestyle creators to experience Mein Schiff cruises firsthand. Their authentic stories highlighted the brand’s unique service, destinations, and premium onboard experience. - Experience Sharing: These creators published detailed reviews and immersive travelogues, showcasing the journey from embarkation to destination highlights. Their storytelling built strong emotional resonance, boosting trust and brand desirability. <blockquote>Solution</blockquote><blockquote>Results</blockquote>"Through premium content collaborations and precise targeting, Mein Schiff achieved remarkable results – monthly bookings increased by 65%. This strategy not only expanded brand awareness but also elevated Mein Schiff’s positioning in the competitive luxury cruise market. By leveraging travel storytelling and influencer engagement, Mein Schiff attracted high-quality customers who not only showed strong interest but also actively shared their experiences across social media, driving organic exposure and amplifying brand discussions. These partnerships significantly deepened market penetration, reinforcing Mein Schiff’s reputation as a top-tier choice for premium cruising."<blockquote>Results</blockquote>

迈恩邮轮：优质旅行内容为迈恩邮轮开辟新视野

迈恩邮轮：优质旅行内容为迈恩邮轮开辟新视野(Mein Schiff: Premium Travel Content Unlocks New Horizons for Mein Schiff)

Mein Schiff: Premium Travel Content Unlocks New Horizons for Mein Schiff

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<blockquote>Partner Overview </blockquote>通过利用低价模式和在广告投放及内容上的大量投入，Temu迅速在90多个市场实现扩张，推动流量和交易量增长。仅在UK，Temu的收入和税前利润在2023年至2024年间翻了一番，显示出消费者的高度认可。通过整合内容、社交、编辑和网红达人渠道，Temu的策略不仅扩大了覆盖范围，还大规模地将访客转化为买家。 <blockquote>Partner Overview </blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/c747380f009cc780239f38f0e66353fc.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview </blockquote><blockquote>Solution</blockquote><ul><li>Temu旨在在关键促销期间最大限度地提高销售额和受众参与度。该计划采用了多层次策略：</li></ul> 佣金优化：为表现优异的内容网站和网红达人提供分级佣金激励，促使他们优先推广Temu并优化产品展示位置。 横幅参与度：在编辑内容、季节性指南和网红达人帖子中投放定制的、高影响力的横幅。 专属弹出式横幅：在内容网站和网红达人渠道上添加限时弹出式创意内容，以营造紧迫感并推动即时转化。 故事讲述流程：网红达人和内容合作伙伴重点介绍热门产品和季节性优惠，将编辑推荐与可购物链接相结合。快闪活动强调独家性和限时优惠，鼓励受众迅速行动。这种综合方法将情感投入、紧迫感和以转化为导向的可见性相结合，确保Temu既吸引了关注，又促进了销售。<blockquote>Solution</blockquote><blockquote>Results</blockquote>销售额：环比增长76.28%，主要得益于佣金激励和弹出式横幅广告的激活。 发布商参与率：环比增长31%，反映出与横幅广告和内容投放的强劲互动。 转化率（CVR）：平均5%，表明内容有效促进了购买。 受众印象：环比增长10%，表明在内容网站和网红达人渠道的覆盖范围有所扩大。 总体影响：Temu既提升了短期销售业绩，又加强了长期合作伙伴参与度，在多个受众群体中实现了高知名度。<blockquote>Results</blockquote>

<blockquote>Partner Overview</blockquote>Temu has rapidly expanded across more than 90 markets, leveraging its low-price model and heavy investment in ad spend + content to drive both traffic and transaction volume. In the UK alone, Temu’s revenues and pre-tax profits doubled between 2023 and 2024, showing strong consumer adoption. By combining content, social, editorial and influencer channels, Temu’s strategy not only boosts reach but also turns visitors into buyers at scale.<blockquote>Partner Overview</blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/c747380f009cc780239f38f0e66353fc.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview</blockquote><blockquote>Solution</blockquote><ul><li>Temu aimed to maximize sales and audience engagement during key promotional periods. The program adopted a multi-layered strategy:</li></ul> Commission Improvement: Offered tiered commission incentives to top-performing content sites and influencers, motivating them to prioritize Temu promotions and optimize product placements. Banner Involvement: Delivered custom, high-impact banners integrated within editorial content, seasonal guides, and influencer posts. Exclusive Pop-Up Banners: Added limited-time pop-up creatives on both content sites and influencer channels to create urgency and drive immediate conversions. Storytelling Flow: Influencers and content partners highlighted trending products and seasonal deals, blending editorial recommendations with shoppable links. Pop-up campaigns emphasized exclusivity and limited-time offers, encouraging rapid audience action.This integrated approach combined emotional engagement, urgency, and conversion-focused visibility, ensuring Temu captured both attention and sales.<blockquote>Solution</blockquote><blockquote>Results</blockquote>Sales: +76.28% MoM, driven by commission incentives and pop-up banner activations. Publisher Engagement Rate: +31% MoM, reflecting strong interaction with banners and content placements. Conversion Rate (CVR): Average 5%, showing effective purchase-driving content. Audience Impressions: +10% MoM, demonstrating expanded reach across content sites and influencer channels. Overall Impact: Temu strengthened both short-term sales performance and long-term partner engagement, achieving high visibility across multiple audience segments.<blockquote>Results</blockquote>

把握时机：Temu促进销售和拓展业务的多渠道战略

把握时机：Temu促进销售和拓展业务的多渠道战略(Winning the Moment: Temu’s Multi-Channel Strategy for Sales and Reach Growth)

Winning the Moment: Temu’s Multi-Channel Strategy for Sales and Reach Growth

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<blockquote>Partner Overview</blockquote>新百伦（New Balance）在鞋类和运动服装领域一直表现强劲，尤其是在返校季和秋季。通过与内容发布商和网红达人合作，他们旨在提前获取客户，并通过效果类内容（评测、产品比较、“最佳”榜单）推动转化。通过将媒体投放、产品发布和促销活动与返校季趋势相结合，新百伦可以提高转化率、提升平均订单价值，并在学生和年轻消费者中扩大其忠实客户群体。<blockquote>Partner Overview</blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/49ecde70ca9765227d778866670a1ca6.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview</blockquote><blockquote>Solution</blockquote><ul><li>New BalanceUS旨在最大限度地提高返校季的参与度和转化率，覆盖学生和家庭受众。该计划采用了三管齐下的策略：</li></ul> 佣金优化：为表现优异的出版商和网红达人提供分级佣金激励，促使他们优先安排产品展示并加大推广力度。 横幅参与：提供定制的季节性主题横幅，突出返校系列，放置在高流量内容网站上，并整合到网红达人的帖子中。 故事讲述流程：网红达人和内容合作伙伴强调了舒适性、风格和性能的结合，与返校需求相契合。像《学生首选鞋款》和《秋季健身装备必备》这样的内容指南包含了可购物链接和横幅广告位，确保消费者购物过程无缝衔接。<blockquote>Solution</blockquote><blockquote>Results</blockquote>转化率（CVR）：环比增长51.67%，受佣金激励和横幅可见性推动。 发布商参与率：环比增长18%，反映出点击量增加和合作伙伴活跃度提升。 受众覆盖：覆盖1100万消费者，同时触达学生和家庭群体。 总体影响：在关键的零售季节提升了新百伦US品牌的知名度，并加强了长期合作伙伴的协作。 这种方法将情感叙事与转化驱动的投放相结合，将New Balance产品与相关受众时刻联系起来，同时最大化可衡量的ROI。<blockquote>Results</blockquote>

<blockquote>Partner Overview </blockquote>New Balance has traditionally been strong in footwear and sports apparel, especially during Back-to-School and Fall seasons. With content publishers and influencer partnerships, they aim for early customer acquisition and driving conversion via performance content (reviews, product comparisons, “best of” lists). By aligning media placements, product launches, and promotions with school-season trends, New Balance can improve conversion rates, lift average order values, and expand its loyal customer base among students and young consumers.<blockquote>Partner Overview </blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/49ecde70ca9765227d778866670a1ca6.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview </blockquote><blockquote>Solutions</blockquote><ul><li>New Balance US aimed to maximize engagement and conversions during the Back-to-School season, reaching both student and family audiences. The program deployed a three-pronged strategy:</li></ul> Commission Improvement: Offered tiered commission incentives to top-performing publishers and influencers, motivating prioritized product placements and increased promotion effort. Banner Involvement: Delivered custom, seasonally themed banners highlighting Back-to-School collections, placed across high-traffic content sites and integrated into influencer posts. Storytelling Flow: Influencers and content partners emphasized the combination of comfort, style, and performance, aligning with Back-to-School needs. Content guides like “Top Shoes for Students” and “Fitness Gear Essentials for Fall” included shoppable links and banner placements, ensuring seamless consumer journeys.<blockquote>Solutions</blockquote><blockquote>Results</blockquote>Conversion Rate (CVR): +51.67% MoM, driven by commission incentives and banner visibility. Publisher Engagement Rate: +18% MoM, reflecting stronger clicks and partner activation. Audience Reach: Covered 11 million consumers, capturing both student and family segments. Overall Impact: Strengthened New Balance US brand visibility during a critical retail season and enhanced long-term partner collaboration.This approach blended emotional storytelling with conversion-driven placements, connecting New Balance products with relevant audience moments while maximizing measurable ROI.<blockquote>Results</blockquote>

New BalanceUS如何促进转化率和合作伙伴影响

New BalanceUS如何促进转化率和合作伙伴影响(Back-to-School Success: How New Balance US Boosted Conversions and Partner Impact)

Back-to-School Success: How New Balance US Boosted Conversions and Partner Impact

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<blockquote>Partner Overview </blockquote> 施华洛世奇以其高端水晶珠宝和奢华配饰而闻名，在欧洲市场一直稳步增长，2024年销售额增长约6%，仅珠宝业务就实现了约9%的自然增长。为了在广告拉活之外拓展业务，施华洛世奇正转向与出版商合作，以推动非广告拉活增长、提高品牌知名度，并使联盟伙伴组合多元化。借助优质内容和生活方式类出版商，以及自身的品牌声誉，施华洛世奇有能力在强化其奢华魅力的同时，提升全球转化率。<blockquote>Partner Overview </blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/8e85926914510ea54ba13bcd54edb838.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview </blockquote><blockquote>Solution</blockquote><ul><li> 施华洛世奇旨在在关键零售时期加强在线销售和品牌知名度。该项目与内容网站实施了双管齐下的策略：</li></ul> 佣金优化：为表现优异的内容网站推出分级佣金激励措施，激励它们优先推广施华洛世奇产品，并在其编辑内容中整合可购物链接。 横幅广告参与度：为“假日礼品推荐”和“珠宝必备”等相关内容板块投放高质量、视觉效果吸引人的横幅创意广告，提升了点击率潜力。<blockquote>Solution</blockquote><blockquote>Results</blockquote>销售额：环比增长36.28%，得益于佣金的提高和横幅广告可见度的提升。 发布商参与率：环比增长12%，反映出与编辑内容和横幅广告投放的互动增加。 转化率（CVR）：平均4.3%，表明在促使参与受众采取购买行动方面表现强劲。 总体影响：施华洛世奇加强了其在高价值内容网站上的数字影响力，既推动了短期销售，又促进了长期的出版商合作关系。 故事讲述流程：内容网站将横幅广告与编辑式故事讲述相结合，突出施华洛世奇的精湛工艺、奢华魅力和季节性礼品的相关性。这确保了读者既能参与叙事，又能与可购物元素互动，将灵感与行动联系起来。这种方法将优质编辑内容与以转化为重点的广告位相结合，优化了用户参与度和销售业绩。<blockquote>Results</blockquote>

<blockquote>Partner Overview</blockquote> Swarovski, known for its high-end crystal jewellery and luxury accessories, has been growing steadily in Europe, with sales in 2024 up ~6%, and jewellery alone growing ~9% organically. To expand its reach beyond retargeting, Swarovski is turning to publisher partnerships to drive non-retargeted growth, higher brand visibility, and diversify its affiliate mix. Utilizing premium content and lifestyle publishers alongside its brand reputation, Swarovski is positioned to reinforce its luxury appeal while scaling conversion efficiency globally.<blockquote>Partner Overview</blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/8e85926914510ea54ba13bcd54edb838.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview</blockquote><blockquote>solutions</blockquote><ul><li> Swarovski aimed to strengthen online sales and brand visibility during key retail periods. The program implemented a two-pronged strategy with content sites:</li></ul> Commission Improvement: Introduced tiered commission incentives for top-performing content sites, motivating them to prioritize Swarovski product placements and integrate shoppable links throughout their editorial content. Banner Involvement: Delivered high-quality, visually appealing banner creatives for placement within relevant content sections such as “Holiday Gift Ideas” and “Jewelry Must-Haves,” enhancing click-through potential.<blockquote>solutions</blockquote><blockquote>Results</blockquote>Sales: +36.28% MoM, driven by improved commissions and banner visibility. Publisher Engagement Rate: +12% MoM, reflecting higher interaction with editorial and banner placements. Conversion Rate (CVR): Average 4.3%, indicating strong performance in driving purchase actions from engaged audiences. Overall Impact: Swarovski enhanced its digital presence on high-value content sites, boosting both short-term sales and long-term publisher partnerships. Storytelling Flow: Content sites combined banners with editorial storytelling, highlighting Swarovski’s craftsmanship, luxury appeal, and seasonal gifting relevance. This ensured readers engaged with both the narrative and the shoppable elements, bridging inspiration with action.This approach leveraged premium editorial content alongside conversion-focused placements, optimizing both engagement and sales performance.<blockquote>Results</blockquote>

奢华邂逅性能：施华洛世奇由出版方引领的增长故事

奢华邂逅性能：施华洛世奇由出版方引领的增长故事(Luxury Meets Performance: Swarovski’s Publisher-Led Growth Story)

Luxury Meets Performance: Swarovski’s Publisher-Led Growth Story

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<blockquote>Partner Overview </blockquote>即使在2024年英国玩具市场整体萎缩的情况下，乐高英国仍展现出了韧性；虽然玩具市场总销售额下降了约3.7%，但乐高的积木套装业务板块增长了约6%，这得益于“经典系列”和授权产品等主题的推动。乐高联盟计划为值得信赖的创意者提供品牌横幅、活动套件等工具，在英国育儿、教育和礼品等领域拥有强大的区域影响力。这些特点使乐高成为内容和评测出版商的理想合作伙伴，有助于实现高质量的用户互动和可持续的转化。<blockquote>Partner Overview </blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/40aec5b33dd44cec58bb0a06b12250d8.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview </blockquote><blockquote>Solution</blockquote><ul><li>乐高UK旨在在零售旺季增强销售势头并提高知名度。为实现这一目标，部署了双渠道增长战略：</li></ul> 佣金优化：推出分级佣金提升机制，激励内容发布者和网红达人优先推广乐高产品。更高的业绩转化为更高的奖励，在合作伙伴中形成了竞争动力。 横幅广告投放：联合品牌的横幅广告创意被投放在优质出版商的广告位中，无缝融入季节性购物指南和玩具品类专题中。 故事讲述流程：网红达人精心打造以家庭为中心的叙事内容，强调乐高既是教育工具，也是促进亲子关系的纽带。出版商通过“STEM 趣味活动”或“热门假日玩具”等情境化展示来强化这一理念，其中横幅和联盟链接直接引导流量进行购买。这种统一的方法将情感共鸣（网红达人）与转化优化（发布商和横幅广告）相结合，确保乐高在消费者心目中保持强大的影响力。<blockquote>Solution</blockquote><blockquote>Results</blockquote>CVR：月环比增长35.87%，得益于优化激励措施和高横幅可见度。 发布商参与度：参与率环比增长15%，反映出点击量增加，合作伙伴对乐高内容的优先级提高。 业务影响：强化了乐高UK的品牌定位，提升了短期销售业绩，并增强了长期的发行商和网红达人忠诚度。<blockquote>Results</blockquote>

<blockquote>Partner Overview</blockquote>LEGO UK has shown resilience even as the broader UK toy market contracted in 2024; while total toy market saw a sales decline (~3.7%), LEGO’s Building Sets segment grew ~6%, driven by themes like Icons and Licensed products. The LEGO affiliate program offers trusted creatives tools like branded banners, campaign kits, and strong regional reach across UK parenting, education, and gifting verticals. These features make LEGO an ideal partner for content & review publishers aiming for high-quality engagement and sustainable conversions.<blockquote>Partner Overview</blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/40aec5b33dd44cec58bb0a06b12250d8.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview</blockquote><blockquote>Solution</blockquote><ul><li>LEGO UK aimed to strengthen sales momentum and enhance visibility during a peak retail cycle. To achieve this, a dual-channel growth strategy was deployed:</li></ul> Commission Improvement: Introduced a tiered commission uplift to motivate content publishers and influencers to prioritize LEGO placements. Higher performance translated into higher rewards, creating a competitive push among partners. Banner Involvement: Co-branded banner creatives were placed across premium publisher inventory, seamlessly integrated into seasonal shopping guides and toy category features. Storytelling Flow: Influencers crafted family-centric narratives, highlighting LEGO as both an educational and bonding tool. Publishers reinforced this with contextual placements such as “STEM Play Activities” or “Top Holiday Toys,” where banners and affiliate links drove traffic directly to purchase.This unified approach combined emotional resonance (influencers) with conversion optimization (publishers and banners), ensuring LEGO maintained strong consumer mindshare.<blockquote>Solution</blockquote><blockquote>Results</blockquote>CVR: +35.87% MoM, driven by optimized incentives and strong banner visibility. Publisher Engagement: +15% MoM in engagement rate, reflecting higher clicks and stronger partner prioritization of LEGO content. Business Impact: Reinforced LEGO UK’s brand positioning, improved short-term sales performance, and strengthened long-term publisher and influencer loyalty.<blockquote>Results</blockquote>

突破极限玩起来：乐高UK将创意转化为增长

突破极限玩起来：乐高UK将创意转化为增长(Play Beyond Limits: LEGO UK Converts Creativity into Growth)

Play Beyond Limits: LEGO UK Converts Creativity into Growth

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<blockquote>Partner Overview </blockquote>作为一个标志性的美国奢侈时尚和生活方式品牌，托里·伯奇（Tory Burch）一直强调永恒设计与现代感之间的平衡。进入新的增长阶段，营销团队确定了两大战略重点——提升品牌知名度和加深与注重时尚的新受众的互动。 托里·伯奇（Tory Burch）凭借其在联盟营销和内容驱动营销方面的丰富经验，将与出版商的合作定位为其数字扩张战略的基石。通过将故事讲述与基于效果的营销活动相结合，该品牌不仅旨在推动流量和转化，还希望在竞争激烈的高端时尚市场中强化其独特的品牌形象。 通过与优质合作伙伴精心策划的合作，托里·伯奇（Tory Burch）成功实现了41.71%的月环比销售增长，彰显了联盟渠道作为兼具成本效益的获客和长期品牌权益双重驱动力的效率。 <blockquote>Partner Overview </blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/3a1dc94aa182d97a34dc85a76d2f7f4d.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview </blockquote><blockquote>Solution</blockquote><ul><li>精准定位UK内容与生活方式平台 </li></ul>目标分析：Linkbest确定了在高端时尚活动中表现出色的英国内容出版商和生活方式平台。这些平台的受众与托里·伯奇（Tory Burch）有抱负且时尚前卫的客户群体高度契合。 定制化合作：每个出版商都会收到一份量身定制的推广计划，涵盖编辑专题、网红达人主导的造型内容以及独家活动亮点，确保品牌的相关性和共鸣达到最大化。持续合作：建立了长期合作关系，使托里·伯奇（Tory Burch）能够通过持续的品牌故事讲述和活动推广保持品牌知名度。<ul><li>与垂直内容创作者合作的沉浸式品牌故事讲述 </li></ul>品牌体验分享：邀请了部分时尚和生活方式博主探索托里·伯奇（Tory Burch）的品牌传承、设计理念和产品线。他们的真实评价和造型指南以易于理解的方式传达了品牌的理念。互动式营销活动：创作者通过向受众分享精心策划的造型、季节性促销和限时优惠，提高了参与度，引发了讨论并建立了消费者信任。<blockquote>Solution</blockquote><blockquote>Results</blockquote>通过优质内容植入和真实的故事讲述，托里·伯奇（Tory Burch）实现了41.71%的月环比销售增长，彰显了高质量合作对业绩和品牌建设的影响。 该活动显著提升了品牌知名度和消费者参与度，受众对托里·伯奇（Tory Burch）的品牌故事和产品价值产生了强烈共鸣。社交媒体提及和分享活动也大幅增加，进一步扩大了品牌影响力，超越了直接销售范畴。 通过精准定位、创意营销活动和长期的出版商合作关系，托里·伯奇（Tory Burch）不仅推动了即时增长，还巩固了其作为英国时尚市场领先现代奢侈品牌的地位。<blockquote>Results</blockquote>

<blockquote>Partner Overview</blockquote>As an iconic American luxury fashion and lifestyle brand, Tory Burch has always emphasized the balance between timeless design and modern sensibilities. Entering a new growth phase, the marketing team identified two strategic priorities—expanding brand awareness and deepening engagement with new, style-conscious audiences. Leveraging their strong experience in affiliate and content-driven marketing, Tory Burch positioned publisher partnerships as the foundation of its digital expansion strategy. By integrating storytelling with performance-based campaigns, the brand aimed not only to drive traffic and conversion but also to reinforce its distinctive identity in the competitive premium fashion market. Through curated collaborations with high-quality partners, Tory Burch successfully achieved 41.71% MoM sales growth, showcasing the efficiency of the affiliate channel as a dual driver of cost-effective acquisition and long-term brand equity.<blockquote>Partner Overview</blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/3a1dc94aa182d97a34dc85a76d2f7f4d.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview</blockquote><blockquote>Solution</blockquote><ul><li>Precise Targeting of UK Content & Lifestyle Platforms</li></ul> Target Analysis: Linkbest identified UK-based content publishers and lifestyle platforms with strong performance in premium fashion campaigns. Their audience closely aligned with Tory Burch’s aspirational and fashion-forward customer base. Tailored Collaboration: Each publisher received a bespoke activation plan, ranging from editorial features, influencer-led styling content, and exclusive campaign highlights, ensuring maximum brand relevance and resonance. Sustained Partnership: Long-term partnerships were established, allowing Tory Burch to maintain visibility through continuous storytelling and campaign amplification.<ul><li>Immersive Brand Storytelling with Vertical Content Creators</li></ul> Brand Experience Sharing: Selected fashion and lifestyle bloggers were invited to explore Tory Burch’s brand heritage, design ethos, and product lines. Their authentic reviews and styling guides conveyed the brand’s philosophy in relatable ways. Interactive Campaigns: Creators amplified engagement by sharing curated looks, seasonal promotions, and limited-time offers with their audiences, sparking conversations and building consumer trust.<blockquote>Solution</blockquote><blockquote>Results</blockquote>Through premium content placements and authentic storytelling, Tory Burch achieved 41.71% MoM sales growth, demonstrating the impact of high-quality partnerships on both performance and branding. The campaign significantly enhanced brand visibility and consumer engagement, with audiences showing strong resonance towards Tory Burch’s story and product values. Social media mentions and sharing activity also surged, amplifying the brand’s presence beyond direct sales. By combining precise targeting, creative activations, and long-term publisher relationships, Tory Burch not only drove immediate growth but also strengthened its position as a leading modern luxury brand in the UK fashion market.<blockquote>Results</blockquote>

优质内容推动托里·伯奇实现优质增长

优质内容推动托里·伯奇实现优质增长(Premium Content Drives Premium Growth for Tory Burch)

Premium Content Drives Premium Growth for Tory Burch

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<blockquote>Partner Overview</blockquote>随着新一季的临近，Mister Spex的营销团队设定了两个明确的目标——提升品牌在欧洲眼镜市场的知名度，以及推动新客户的获取。凭借其在联盟渠道管理方面的强大专业能力，他们将合作关系视为一种具有成本效益的扩大客户获取规模的方式。通过这一策略，Mister Spex成功地通过联盟合作吸引了28%的新订阅用户。 斯佩克斯先生（Mister Spex）的策略不仅专注于提高市场份额，还致力于塑造一个强大的以数字为先的眼镜品牌形象。通过与时尚、生活方式和健康行业的可靠出版商建立长期合作关系，该公司在增强消费者信任的同时，实现了成本控制和获客效率之间的双赢平衡。<blockquote>Partner Overview</blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/1fc2af7bb3fd4087d1ab3c947d40f483.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview</blockquote><blockquote>Solution</blockquote><ul><li>精准定位时尚、生活方式和健康内容平台</li></ul>目标分析：Linkbest进行了详细的数据分析，以确定欧洲此前曾与生活方式和时尚品牌合作过的高绩效内容网站。这些网站的受众与Mister Spex的目标客户高度重叠——即寻求时尚眼镜和专业眼部护理的精通数字技术的消费者。 定制化合作计划：基于各出版商的优势，Linkbest制定了量身定制的合作模式，如专题文章、“操作指南”式眼镜指南、季节性产品亮点和限时优惠，以最大限度地提高相关性和参与度。长期合作关系：Linkbest与这些出版商建立了持久的合作关系，不断分享内容和产品更新，以加强Mister Spex在欧洲在线零售领域的影响力。<ul><li>与垂直领域创作者的故事讲述与产品体验</li></ul>品牌故事讲述：为提高知名度，Linkbest邀请时尚博主、生活方式网红达人和健康内容创作者在线上和线下体验Mister Spex，展示该品牌将风格、亲民性和专业知识相结合的理念。产品体验分享：这些创作者分享了深入的眼镜评测、购物体验和造型见解，增强了消费者的信任，并凸显了Mister Spex在产品多样性和客户服务方面的独特优势。<blockquote>Solution</blockquote><blockquote>Results</blockquote>通过在优质内容网站上讲述Mister Spex的品牌故事并展示产品体验，该品牌取得了显著成效，月销售额增长了62%。这一策略不仅提升了品牌知名度和影响力，还巩固了Mister Spex作为欧洲领先在线眼镜商的定位。 通过精准定位和网红达人真实的故事讲述，Mister Spex成功吸引了大量高质量用户。这些用户对品牌内容表现出浓厚兴趣，积极参与分享，显著提升了社交媒体曝光度。与垂直领域创作者的合作使Mister Spex能够更有效地触达目标客户群体，加深市场渗透，增强品牌忠诚度。<blockquote>Results</blockquote>

<blockquote>Partner Overview</blockquote>"As the new season approached, the marketing team at Mister Spex set two clear objectives – expanding brand awareness in the European eyewear market and driving new customer acquisitions. Leveraging their strong expertise in affiliate channel management, they identified partnerships as a cost-effective way to scale customer acquisition. Through this strategy, Mister Spex successfully drove 28% of new subscribers via affiliate collaborations. Mister Spex’s approach was not only focused on increasing market share but also on shaping a strong digital-first eyewear brand identity. By establishing long-term partnerships with trusted publishers across fashion, lifestyle, and health industries, the company enhanced consumer trust while achieving a win-win balance between cost control and acquisition efficiency."<blockquote>Partner Overview</blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/1fc2af7bb3fd4087d1ab3c947d40f483.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview</blockquote><blockquote>Solution</blockquote><ul><li>Precise Targeting of Fashion, Lifestyle & Health Content Platforms</li></ul>-Target Analysis: Linkbest conducted detailed data analysis to identify high-performing content sites in Europe that had previously collaborated with lifestyle and fashion brands. These sites’ audiences highly overlapped with Mister Spex’s target customers – digital-savvy consumers seeking stylish eyewear and professional eye care. &nbsp; -Customized Collaboration Plans: Based on the strengths of each publisher, Linkbest created tailored cooperation models such as feature articles, “how-to-style” eyewear guides, seasonal product highlights, and limited-time offers to maximize relevance and engagement. &nbsp; -Long-term Partnerships: Linkbest built lasting relationships with these publishers, continuously sharing content and product updates to strengthen Mister Spex’s presence in the European online retail space.<ul><li>Storytelling & Product Experience with Vertical Creators</li></ul>-Brand Storytelling: To boost awareness, Linkbest invited fashion bloggers, lifestyle influencers, and health content creators to experience Mister Spex both online and offline, showcasing the brand’s philosophy of combining style, accessibility, and professional expertise. &nbsp; -Product Experience Sharing: These creators shared in-depth eyewear reviews, shopping experiences, and styling insights, increasing consumer trust and highlighting Mister Spex’s unique advantages in product diversity and customer service.<blockquote>Solution</blockquote><blockquote>Results</blockquote>"By narrating Mister Spex’s brand story and showcasing product experiences on premium content sites, the brand achieved outstanding results, with monthly sales increasing by 62%. This strategy not only elevated brand visibility and influence but also strengthened Mister Spex’s positioning as Europe’s leading online optician. Through precise targeting and authentic influencer storytelling, Mister Spex successfully attracted large numbers of high-quality users. These users showed strong interest in the brand’s content, actively engaged in sharing, and significantly boosted social media exposure. Collaborations with vertical creators enabled Mister Spex to reach its target customer group more effectively, deepening market penetration and strengthening brand loyalty."<blockquote>Results</blockquote>

Mister Spex：故事讲述与合作伙伴关系塑造市场领导力

Mister Spex：故事讲述与合作伙伴关系塑造市场领导力(Mister Spex: Storytelling & Partnerships Shape Market Leadership)

Mister Spex: Storytelling & Partnerships Shape Market Leadership

mister-spex-storytelling-partnerships-shape-market-1010205

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<blockquote>Partner Overview</blockquote>丝芙兰是高端美妆零售领域的全球先驱，在竞争激烈且消费者期望颇高的法国市场占据领先地位。为巩固其领先地位，丝芙兰法国团队设定了双重使命：推动可衡量的线上销售增长加强在护肤、彩妆和香水社群中与消费者的联系凭借广泛的产品组合和高度活跃的客户群体，丝芙兰认识到联盟营销渠道是品牌故事讲述与消费者转化之间可扩展的桥梁。丝芙兰法国不仅将合作伙伴关系作为流量来源，还将其打造为以内容驱动互动的生态系统，从而成功地将增长目标与长期品牌建设相结合。<blockquote>Partner Overview</blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/ce6adf7c263ee81d791ab3a144e1aa80.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview</blockquote><blockquote>Solution</blockquote><ul><li>美妆驱动型平台的精准定位</li></ul>Linkbest 对法国数字领域进行了全面分析，以找出那些受众与丝芙兰客户群体相匹配的内容发布商、生活方式网站和美妆垂直领域平台。这些网站在奢华美妆营销活动方面经验丰富，能够保证带来高质量流量并实现转化。<ul><li>创新内容与营销活动形式</li></ul>在热门美妆话题（如季节性护肤流程、护肤小窍门）的编辑整合内容中，丝芙兰被推荐为首选购物地。与网红合作推出互动教程和可购物指南，展示产品优势，同时引导直接点击进入丝芙兰法国官网（Sephora.fr）。精心设计独家数字促销活动，突出丝芙兰的新品以及会员忠诚度计划的福利。<ul><li>社区互动与长期影响力</li></ul>除了单次营销活动，丝芙兰还与垂直领域创作者和博主建立了长期合作关系。通过持续分享一手产品体验、护肤流程推荐和真实评价，这些意见领袖帮助丝芙兰在法国美妆消费者中建立了信任、树立了品牌真实性，并引发了情感共鸣。 <blockquote>Solution</blockquote><blockquote>Results</blockquote>这一全面战略带来了卓越的业绩：丝芙兰法国实现了环比 73.20% 的销售增长，使其成为高端美妆品类中最成功的营销活动之一。更重要的是，这些合作产生了切实的品牌资产成果：随着美妆社区在各个平台上推广丝芙兰的内容，品牌提及量和社交分享量显著增加。参与度指标（点击率、页面停留时间、与教程的互动）更高，这证明消费者不只是购买产品——他们还积极参与丝芙兰的品牌发展历程。巩固了其作为法国美妆首选目的地的品牌定位，忠实顾客再次确认了丝芙兰在他们日常生活中的地位。通过这一分为三个阶段的方法，丝芙兰法国在实现短期业绩增长的同时兼顾了长期的社区建设，巩固了其在法国美妆零售市场的领先地位。<blockquote>Results</blockquote>

<blockquote>Partner Overview</blockquote>Sephora, a global pioneer in prestige beauty retail, holds a leading position in the French market, where competition is both dynamic and consumer expectations are high. In order to reinforce its leadership, the Sephora France team set a dual mission: &nbsp;Drive measurable sales growth online &nbsp;Strengthen consumer connection across skincare, makeup, and fragrance communitiesWith a broad product portfolio and a highly engaged customer base, Sephora recognized the affiliate channel as a scalable bridge between brand storytelling and consumer conversion. By leveraging partnerships not just as a traffic source but as an ecosystem for content-driven engagement, Sephora FR successfully aligned growth targets with long-term brand building.<blockquote>Partner Overview</blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/ce6adf7c263ee81d791ab3a144e1aa80.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview</blockquote><blockquote>Solution</blockquote><ul><li>Precision Targeting of Beauty-Driven Platforms</li></ul> Linkbest mapped the French digital landscape to identify content publishers, lifestyle sites, and beauty verticals whose audiences mirrored Sephora’s customer base. These sites had a track record of luxury beauty campaigns and could guarantee high-quality traffic and conversions.<ul><li>Innovative Content & Campaign Formats</li></ul> &nbsp;Editorial integrations on trending beauty topics (e.g., seasonal routines, skincare hacks) featured Sephora as the go-to destination. &nbsp;Interactive tutorials & shoppable guides with influencers showcased product benefits while driving direct clicks to <a href="http://Sephora.fr" target="_blank">Sephora.fr</a>. &nbsp;Exclusive digital promotions were crafted to highlight Sephora’s new arrivals and loyalty program benefits.<ul><li>Community Engagement & Long-Term Influence</li></ul> Beyond single activations, Sephora invested in sustained partnerships with vertical creators and bloggers. By continuously sharing first-hand product experiences, routine recommendations, and honest reviews, these voices helped Sephora build trust, authenticity, and emotional resonance with French beauty consumers.<blockquote>Solution</blockquote><blockquote>Results</blockquote>This holistic strategy delivered outstanding performance: Sephora FR achieved 73.20% MoM sales growth, making it one of the most successful campaigns within the luxury beauty category.More importantly, the partnerships generated tangible brand equity outcomes: &nbsp;Significant increases in brand mentions and social sharing, as beauty communities amplified Sephora’s content across platforms. &nbsp;Higher engagement metrics (click-throughs, time on page, interaction with tutorials), proving that consumers weren’t just buying—they were actively participating in Sephora’s brand journey. &nbsp;Strengthened brand positioning as the premier destination for beauty in France, with loyal customers reaffirming Sephora’s role in their daily routines.Through this three-stage approach, Sephora FR balanced immediate performance growth with long-term community building, consolidating its leadership in the French beauty retail market.<blockquote>Results</blockquote>