Insights

<blockquote>Partner Overview</blockquote>新百伦（New Balance）在鞋类和运动服装领域一直表现强劲，尤其是在返校季和秋季。通过与内容发布商和网红达人合作，他们旨在提前获取客户，并通过效果类内容（评测、产品比较、“最佳”榜单）推动转化。通过将媒体投放、产品发布和促销活动与返校季趋势相结合，新百伦可以提高转化率、提升平均订单价值，并在学生和年轻消费者中扩大其忠实客户群体。<blockquote>Partner Overview</blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/49ecde70ca9765227d778866670a1ca6.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview</blockquote><blockquote>Solution</blockquote><ul><li>New BalanceUS旨在最大限度地提高返校季的参与度和转化率，覆盖学生和家庭受众。该计划采用了三管齐下的策略：</li></ul> 佣金优化：为表现优异的出版商和网红达人提供分级佣金激励，促使他们优先安排产品展示并加大推广力度。 横幅参与：提供定制的季节性主题横幅，突出返校系列，放置在高流量内容网站上，并整合到网红达人的帖子中。 故事讲述流程：网红达人和内容合作伙伴强调了舒适性、风格和性能的结合，与返校需求相契合。像《学生首选鞋款》和《秋季健身装备必备》这样的内容指南包含了可购物链接和横幅广告位，确保消费者购物过程无缝衔接。<blockquote>Solution</blockquote><blockquote>Results</blockquote>转化率（CVR）：环比增长51.67%，受佣金激励和横幅可见性推动。 发布商参与率：环比增长18%，反映出点击量增加和合作伙伴活跃度提升。 受众覆盖：覆盖1100万消费者，同时触达学生和家庭群体。 总体影响：在关键的零售季节提升了新百伦US品牌的知名度，并加强了长期合作伙伴的协作。 这种方法将情感叙事与转化驱动的投放相结合，将New Balance产品与相关受众时刻联系起来，同时最大化可衡量的ROI。<blockquote>Results</blockquote>

<blockquote>Partner Overview </blockquote>New Balance has traditionally been strong in footwear and sports apparel, especially during Back-to-School and Fall seasons. With content publishers and influencer partnerships, they aim for early customer acquisition and driving conversion via performance content (reviews, product comparisons, “best of” lists). By aligning media placements, product launches, and promotions with school-season trends, New Balance can improve conversion rates, lift average order values, and expand its loyal customer base among students and young consumers.<blockquote>Partner Overview </blockquote><img src="https://public-file-storage-hz.v2b3.com/20250930/49ecde70ca9765227d778866670a1ca6.png" alt="" data-href="" style="width: 100%;"/><blockquote>Partner Overview </blockquote><blockquote>Solutions</blockquote><ul><li>New Balance US aimed to maximize engagement and conversions during the Back-to-School season, reaching both student and family audiences. The program deployed a three-pronged strategy:</li></ul> Commission Improvement: Offered tiered commission incentives to top-performing publishers and influencers, motivating prioritized product placements and increased promotion effort. Banner Involvement: Delivered custom, seasonally themed banners highlighting Back-to-School collections, placed across high-traffic content sites and integrated into influencer posts. Storytelling Flow: Influencers and content partners emphasized the combination of comfort, style, and performance, aligning with Back-to-School needs. Content guides like “Top Shoes for Students” and “Fitness Gear Essentials for Fall” included shoppable links and banner placements, ensuring seamless consumer journeys.<blockquote>Solutions</blockquote><blockquote>Results</blockquote>Conversion Rate (CVR): +51.67% MoM, driven by commission incentives and banner visibility. Publisher Engagement Rate: +18% MoM, reflecting stronger clicks and partner activation. Audience Reach: Covered 11 million consumers, capturing both student and family segments. Overall Impact: Strengthened New Balance US brand visibility during a critical retail season and enhanced long-term partner collaboration.This approach blended emotional storytelling with conversion-driven placements, connecting New Balance products with relevant audience moments while maximizing measurable ROI.<blockquote>Results</blockquote>