Temu has rapidly expanded across more than 90 markets, leveraging its low-price model and heavy investment in ad spend + content to drive both traffic and transaction volume. In the UK alone, Temu’s revenues and pre-tax profits doubled between 2023 and 2024, showing strong consumer adoption. By combining content, social, editorial and influencer channels, Temu’s strategy not only boosts reach but also turns visitors into buyers at scale.
- Temu aimed to maximize sales and audience engagement during key promotional periods. The program adopted a multi-layered strategy:
Commission Improvement: Offered tiered commission incentives to top-performing content sites and influencers, motivating them to prioritize Temu promotions and optimize product placements.
Banner Involvement: Delivered custom, high-impact banners integrated within editorial content, seasonal guides, and influencer posts.
Exclusive Pop-Up Banners: Added limited-time pop-up creatives on both content sites and influencer channels to create urgency and drive immediate conversions.
Storytelling Flow: Influencers and content partners highlighted trending products and seasonal deals, blending editorial recommendations with shoppable links. Pop-up campaigns emphasized exclusivity and limited-time offers, encouraging rapid audience action.
This integrated approach combined emotional engagement, urgency, and conversion-focused visibility, ensuring Temu captured both attention and sales.
Sales: +76.28% MoM, driven by commission incentives and pop-up banner activations.
Publisher Engagement Rate: +31% MoM, reflecting strong interaction with banners and content placements.
Conversion Rate (CVR): Average 5%, showing effective purchase-driving content.
Audience Impressions: +10% MoM, demonstrating expanded reach across content sites and influencer channels.
Overall Impact: Temu strengthened both short-term sales performance and long-term partner engagement, achieving high visibility across multiple audience segments.
