Unlocking European Market for Reebok
Partner Overview

Reebok is aiming to expand its market reach in the EU region and is looking to Linkbest to help broaden its audience and boost sales in this area. Utilizing our premium media screening system, we have successfully identified and targeted content and social sites with substantial EU traffic.

By promoting Reebok in both public and private zones, we have achieved significant sales growth in the EU. Our strategic approach ensured that Reebok's brand message resonated with a wider audience, driving both visibility and conversions in this key market.

Solution

Localize the marketing strategies for Reebok:

  • Cultural Adaptation:
    • Tailor the brand’s messaging, products, and marketing strategies to fit the cultural preferences and expectations of European consumers. This includes localizing language, product offerings, and marketing campaigns.
  • Educational Content:
    • Create content that educates European consumers about the brand’s unique value propositions, heritage, and product benefits. Use blogs, videos, and social media posts to tell the brand’s story.
  • Local Content Hubs:
    • Develop localized content hubs that provide relevant information, reviews, and testimonials from European customers.
  • Diverse Content Channels:
    • Using both public & private channels, this multifaceted approach ensures a broader reach, catering to various customer preferences and maximizing revenue streams.
Results

Targeted EU publisher strategy for Increasing Reebok's sales proportion by precisely targeting EU publishers, we have significantly boosted Reebok's market presence and sales in Europe. This strategic approach has resulted in a remarkable MoM income growth of over 166.8% in the EU.

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