As an iconic American luxury fashion and lifestyle brand, Tory Burch has always emphasized the balance between timeless design and modern sensibilities. Entering a new growth phase, the marketing team identified two strategic priorities—expanding brand awareness and deepening engagement with new, style-conscious audiences. Leveraging their strong experience in affiliate and content-driven marketing, Tory Burch positioned publisher partnerships as the foundation of its digital expansion strategy. By integrating storytelling with performance-based campaigns, the brand aimed not only to drive traffic and conversion but also to reinforce its distinctive identity in the competitive premium fashion market. Through curated collaborations with high-quality partners, Tory Burch successfully achieved 41.71% MoM sales growth, showcasing the efficiency of the affiliate channel as a dual driver of cost-effective acquisition and long-term brand equity.
- Precise Targeting of UK Content & Lifestyle Platforms
Target Analysis: Linkbest identified UK-based content publishers and lifestyle platforms with strong performance in premium fashion campaigns. Their audience closely aligned with Tory Burch’s aspirational and fashion-forward customer base.
Tailored Collaboration: Each publisher received a bespoke activation plan, ranging from editorial features, influencer-led styling content, and exclusive campaign highlights, ensuring maximum brand relevance and resonance.
Sustained Partnership: Long-term partnerships were established, allowing Tory Burch to maintain visibility through continuous storytelling and campaign amplification.
- Immersive Brand Storytelling with Vertical Content Creators
Brand Experience Sharing: Selected fashion and lifestyle bloggers were invited to explore Tory Burch’s brand heritage, design ethos, and product lines. Their authentic reviews and styling guides conveyed the brand’s philosophy in relatable ways.
Interactive Campaigns: Creators amplified engagement by sharing curated looks, seasonal promotions, and limited-time offers with their audiences, sparking conversations and building consumer trust.
Through premium content placements and authentic storytelling, Tory Burch achieved 41.71% MoM sales growth, demonstrating the impact of high-quality partnerships on both performance and branding. The campaign significantly enhanced brand visibility and consumer engagement, with audiences showing strong resonance towards Tory Burch’s story and product values. Social media mentions and sharing activity also surged, amplifying the brand’s presence beyond direct sales. By combining precise targeting, creative activations, and long-term publisher relationships, Tory Burch not only drove immediate growth but also strengthened its position as a leading modern luxury brand in the UK fashion market.
