"As the new season approached, the marketing team at Mister Spex set two clear objectives – expanding brand awareness in the European eyewear market and driving new customer acquisitions. Leveraging their strong expertise in affiliate channel management, they identified partnerships as a cost-effective way to scale customer acquisition. Through this strategy, Mister Spex successfully drove 28% of new subscribers via affiliate collaborations. Mister Spex’s approach was not only focused on increasing market share but also on shaping a strong digital-first eyewear brand identity. By establishing long-term partnerships with trusted publishers across fashion, lifestyle, and health industries, the company enhanced consumer trust while achieving a win-win balance between cost control and acquisition efficiency."
- Precise Targeting of Fashion, Lifestyle & Health Content Platforms
-Target Analysis: Linkbest conducted detailed data analysis to identify high-performing content sites in Europe that had previously collaborated with lifestyle and fashion brands. These sites’ audiences highly overlapped with Mister Spex’s target customers
– digital-savvy consumers seeking stylish eyewear and professional eye care. -Customized Collaboration Plans: Based on the strengths of each publisher, Linkbest created tailored cooperation models such as feature articles, “how-to-style” eyewear guides, seasonal product highlights, and limited-time offers to maximize relevance and engagement.
-Long-term Partnerships: Linkbest built lasting relationships with these publishers, continuously sharing content and product updates to strengthen Mister Spex’s presence in the European online retail space.
- Storytelling & Product Experience with Vertical Creators
-Brand Storytelling: To boost awareness, Linkbest invited fashion bloggers, lifestyle influencers, and health content creators to experience Mister Spex both online and offline, showcasing the brand’s philosophy of combining style, accessibility, and professional expertise.
-Product Experience Sharing: These creators shared in-depth eyewear reviews, shopping experiences, and styling insights, increasing consumer trust and highlighting Mister Spex’s unique advantages in product diversity and customer service.
"By narrating Mister Spex’s brand story and showcasing product experiences on premium content sites, the brand achieved outstanding results, with monthly sales increasing by 62%. This strategy not only elevated brand visibility and influence but also strengthened Mister Spex’s positioning as Europe’s leading online optician. Through precise targeting and authentic influencer storytelling, Mister Spex successfully attracted large numbers of high-quality users. These users showed strong interest in the brand’s content, actively engaged in sharing, and significantly boosted social media exposure. Collaborations with vertical creators enabled Mister Spex to reach its target customer group more effectively, deepening market penetration and strengthening brand loyalty."
