Swarovski, known for its high-end crystal jewellery and luxury accessories, has been growing steadily in Europe, with sales in 2024 up ~6%, and jewellery alone growing ~9% organically. To expand its reach beyond retargeting, Swarovski is turning to publisher partnerships to drive non-retargeted growth, higher brand visibility, and diversify its affiliate mix. Utilizing premium content and lifestyle publishers alongside its brand reputation, Swarovski is positioned to reinforce its luxury appeal while scaling conversion efficiency globally.
Sales: +36.28% MoM, driven by improved commissions and banner visibility.
Publisher Engagement Rate: +12% MoM, reflecting higher interaction with editorial and banner placements.
Conversion Rate (CVR): Average 4.3%, indicating strong performance in driving purchase actions from engaged audiences.
Overall Impact: Swarovski enhanced its digital presence on high-value content sites, boosting both short-term sales and long-term publisher partnerships.
Storytelling Flow: Content sites combined banners with editorial storytelling, highlighting Swarovski’s craftsmanship, luxury appeal, and seasonal gifting relevance. This ensured readers engaged with both the narrative and the shoppable elements, bridging inspiration with action.
This approach leveraged premium editorial content alongside conversion-focused placements, optimizing both engagement and sales performance.
